Image courtesy of DC comics
Warner Bros., DC, and Mattel have teamed up to create a fascinating initiative, the DC Super Hero Girls Universe. Here, the companies have come together to form a multi faceted plan to help young girls (or perhaps, girls of any age) get in on some serious, super hero action.
In a similar vein to Mattel’s Monster High product line, they will be featuring not only dolls, but action figures as well. Combined with the doll product line, DC has also teamed up with Random House’s Children’s Books division to produce a line of mid grade reading level novels, alongside a graphic novel in the works (scheduled release in July 2016) featuring a sassy teenage Lex Luthor giving our Super Girls some trouble.
DC has also tapped their partners in the WB Animation Division alongside Mattel’s Playground Productions to produce a webseries that will air on the official DC Super Hero Girls website (first episode is already posted!) with the promise of more to come. The website also features quizzes, character bios, and an interesing flying game that reminds me a little of Flappy Bird, but with spandex and a golden lasso.
Visitors to this week’s Comic Con in New York can expect a special treat from the DC Super Girls booth located in the Javit Center’s Crystal Palace, including sneak peeks at the new doll/figure line, “unique” giveaways, and photo ops. October 8th (uwaaa, this happened before the writing of this article!!) in room 1B03 at 5:30pm, there will be a panel featuring a “behind the scenes look” and panelists from various portions of the DC Super Girls project.
The target demographic for this initiative is aimed at girls between the ages of 6-12, mainly centering around the characters attending “Super Hero High”, and all the ensuing hijinks accustomed to life as a pre-teen. This being said, I wouldn’t expect any re-imaginings of “Flashpoint Paradox” or “Crisis on Multiple Earths” any time soon.
For more information on the DC Super Girls project, check out DC’s press release. Meanwhile, I’m going to work on my flying skills.